Danish Fashion Label Bowery & Fourth Taps Kickstarter

Bowery & Fourth fashion brand was born because co-founder Sarah Louise Hansen couldn’t find suitable office wear that is professional, stylish and affordable. Everything on the market seemed to cater to fast trends, so she took matters into her own hands and started designing her own clothes.

“There seems to be a gap in the market, both price and quality wise, when it comes to work wear for women. With the launch of our first collection, Bowery & Fourth, we are aspiring to close that gap,” Hansen told Hybe.

The Urban Gentlewoman collection, consists of minimalistic classic designs, ranging from business suits to trousers, skirts, and blouses, tailored to emphasise the femininity, beauty and professionalism of today’s business woman.

“I have always been a fan of classics,” Hansen says.

Bowery & Forth Collection
Bowery & Forth collection. Photo: Company website

The team spent over a year offering their collection on a made-to-measure basis and now they are scaling up and venturing into ready-to-wear with a Kickstarter campaign. The brand is at over 75 percent of its 100,000 Danish crowns target for the campaign which is due to end Dec 11.

And how did a Danish fashion brand pick a Manhattan crossroad as its name? On the table there were also options like Slow Cow and Watermelon. In November 2012 the founders were strolling through downtown New York, talking about how they hate corporate life and dreamed of starting their own business. Remembering the walk later when looking for the name for the brand, they noticed the interesting street names.

"Even more so, it took us another six months before we were ready to commit to this name and a range of other shitty names followed suit until one day we revised our suggestions and fell in love with Bowery & Fourth."