Guy Kawasaki, evangelist at Apple on two terms in the 1980s and again in the 1990s, remembered his years under the supervision of Steve Jobs at a press meeting on the sidelines of the Nordic Business Forum conference in Helsinki on Thursday.
"He was contrary to every HR theory you have ever heard. Contrary to every HR theory, fear is a great motivator," he said.
"Fear is a great motivator. Fear of humiliation is a powerful force."
When asked whether he was serious, Kawasaki said it had worked for him, to the level that he had done some of his best work under serious pressure.
Photo: Nordic Business Forum