Advertising automation platform Kiosked, founded by entrepreneurs Micke Paqvalen and Antti Pasila, said on Wednesday it has raised $30 million in investments from a number of investors.
The platform, which automates the delivery of high-performance, in-view, standard native ads at scale, will use the funding to accelerate its development, sales and support functions globally. Kiosked is used by 1,000+ premium publishers across the globe, including among others The Daily Mail, IDG, Answers.com, Perez Hilton.
“For every one dollar spent by advertisers, only forty cents is delivered to publishers. This is precisely why the current advertising environment is unsustainable - the publisher and the consumer are receiving little to no value,” co-founder Micke Paqvalén said in a statement.
Today, adverts served over Kiosked’s platform reach more than 280 million consumers monthly in over 200 countries
“Digital advertising is growing rapidly across the globe while simultaneously bringing to bear major challenges: Performance is low, fraud is rife and intrusive ads are commonplace. Today’s funding will enable us to scale more quickly as we make the online advertising ecosystem a more understandable and positive experience for publishers, advertisers and viewers alike,” said co-founder Antti Pasila.