OnePlus Sinks As Low As It’ll Go, Unveils X For $249

Chinese phone maker OnePlus this afternoon unveiled a new budget smartphone that starts at US$249.

Cheaper, a tad smaller, and a bit less strongly specced than the OnePlus 2, the new OnePlus X has a 5-inch 1080p HD screen. A Snapdragon 801 chip mated with 3GB of RAM should ensure that it won’t be a slouch.

The OnePlus X lacks a few things that its pricier sibling has, like a fingerprint sensor, in order to keep the price down. As this is aimed at emerging markets or price-conscious shoppers, the X has expandable storage using a MicroSD card, making it cheap to add some extra space.

OnePlus is looking to India for a lot of growth, so the lower-cost model will be important to make the brand more accessible. Co-founder Pete Lau was in India earlier this month where he said OnePlus won’t join the battle with other Chinese phone brands to produce entry-level devices as the startup will focus on the middle and premium segments. It appears that OnePlus wants the X to be the apotheosis of a mid-range phone.

Xiaomi’s mid-priced Mi4i is US$200 in India, though the plastic chassis doesn’t look as good as the premium-feel OnePlus X. Presumably OnePlus won’t go down to the US$100 level to tackle Xiaomi’s best-selling Redmi range.

See: OnePlus 2 is a flawed but enjoyable sequel – REVIEW

iPhone body dysphoria

As you see, the OnePlus X looks a lot like the three-year-old iPhone 5 with the metal frame, shiny glass-like rear, and two sets of drilled holes at the bottom edge for the speakers. The shell is described as onyx, but it’s actually polished black glass; there’ll also be a limited edition Ceramic version.

Here are the key specs:

  • 5-inch 1080p HD screen
  • Snapdragon 801 chip
  • 3GB RAM
  • 16GB storage
  • MicroSD expandable to 128GB
  • 13MP rear camera
  • 8MP front camera
  • 140 x 69 x 6.9mm
  • weighs 138g
  • runs OxygenOS, based on Android 5.1.1

The OnePlus X hits the UK and Europe from November 5, presuming you can land an invite. Yes, the dreaded invite system is back, but the company said on Twitter that’ll only last a month after it first launches. US and Canada gets it November 19. We’ll add in more countries as the information becomes available.

Like the look of the OnePlus X? Tell us your reaction in the comments.

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