Shakira Game Fails To Turn Rovio’s Fortunes

Teaming up with pop star Shakira failed to turn the fortunes of the struggling Finnish gaming firm Rovio, known for its Angry Birds franchise.

Rovio launched a new puzzle game 'Love Rocks’ together with Shakira mid-October, a rare game in its portfolio lacking any angry bird features.

The game has found some traction in Latin America, reaching No 9 spot in Venezuela iPhone app store shortly after launch, but in the key United States market it failed to break into the top 200, according to data from app research firm App Annie.

While reaching the top 10 spot in the games category in 11 countries shortly after launch could be seen as an achievement for some smaller firm, Rovio is used to dominating download charts for long periods of time.

Rovio has struggled to find new hit games as the popularity of Angry Birds, the top paid mobile app of all time, has waned over recent years. In August it forecast its earnings would fall for the third year in a row, and unveiled plans to cut up to 39 percent of its workforce.

The Finnish gaming firm has failed to create new hit games since the 2009 launch of Angry Birds, though it has tried to capitalise on the brand by licensing its use on a string of consumer products. Last year, Rovio's total revenue fell 9 percent to 158 million euros, while operating profit fell to 10 million euros.