The Best of Bootstrap Alley: 7 exciting e-commerce startups

Asia is recognized as the fastest-growing region in the world for e-commerce. While its growth has been driven by the massive China and India markets, China seems to be reaching its saturation point and India is nearing maturation.

This post The best of Bootstrap Alley: 7 exciting ecommerce startups heading to Jakarta appeared first on Tech in Asia.

Touted as the next e-commerce frontier is Southeast Asia. With online sales projected to hit $34.5 billion in 2018, up from a mere $7 billion in 2013, Southeast Asia has huge growth opportunity for e-commerce, making the severy thrilling times for startups to be in this industry.

As the next feature for our Bootstrap Alley booths, we share our picks of 7 Southeast Asian e-commerce startups you can meet face-to-face at Tech in Asia Jakarta 2015 on November 11 and 12. These might just be the game changers of our time.

1. Nuren

Nuren, the regional brand name of Malaysia-based is a content, commerce, and community portal for brides-to-be seeking wedding inspiration and vendors.

In the cutthroat wedding industry, vendors often employ tactics to milk as much cash from unwitting couples since they are unlikely to be repeat customers. As a result, many customers end up spending more than they can afford for their big day, landing them in debt.

Nuren was created to help couples discover inspiration, search for vendors, and shop online through a visual search engine. By aggregating information on merchants in one place, Nuren hopes to help people make educated and informed decisions when planning for their wedding. Having observed that word-of-mouth recommendations are most effective in converting users to paying customers, the team recently launched a social commerce component which recommends products and services via a member’s social networks.


2. Zataru

Zataru is an online store that aims to bridge the colorful world of cosmetics to the growing demand from women in Indonesia. Founded by four men, Zataru uses an online-to-offline business model where goods purchased online can be retrieved in their pop-up stores. Direct sales can be made from these physical stores, allowing them to cater to customers who prefer to browse items physically as well.

Zataru allows customers to pay by cash-on-delivery and it throws in free shipping as well.

3. Olsera

As e-commerce booms, it should come as no surprise that many offline stores want a piece of the pie as well. The tricky part for shop owners is usually integrating the two channels.

Olsera seeks to make it a seamless process for store merchants with its point of sale and mobile e-commerce solution. The app offers clients centralized data storage, allowing the owner to keep track of inventory, sales data, reporting, and analytics for both the online and offline business. This helps users to scale from offline to online, or vice versa.

The mobile app is available on both iOS and Android. The service has a subscription fee.

4. Kukuruyuk

Second-hand products have earned a bad reputation in Indonesia owing to the dishonesty of some sellers who pass off reconditioned products as new ones – and so Kukuruyuk is out to change that. By creating a marketplace for refurbished goods where there was previously none, the startup is aiming to turn one man’s trash into another’s treasure.

Founder Ernest Tjahjana believes there is a pressing need for it, especially now that the government is pushing harder for more electronic factories to set up in Indonesia, which could mean a lot more e-waste in the country. When consumers begin to differentiate between complete electronic waste and usable second-hand products, Kukuruyuk wants to be the reliable go-to channel for distributors, retailers, and brands to sell these reconditioned products.


5. Makan Diantar

If you’ve ever been a student, you know the struggle of leaving your room for food is real — especially when you’ve left that important assignment till the day before it’s due. Targeting the wave of students who enter the Indonesian city of Yogyakarta each year, Andy Dawn Handika set up a food delivery service, Makan Diantar, to provide a convenient and affordable means of dining.

One thing that sets the startup apart from other food delivery services is that all food available on the menu is cooked in the firm’s own kitchen, allowing for greater quality control. Andy isn’t new to the food scene — he started Makan Diantar off the back of his first business, a restaurant called FoodFezt. He soon realized that delivery services were more profitable than operating a restaurant.

There is no minimum order for food and users who place their order two hours in advance can enjoy free delivery. If your stomach can’t handle the wait, there is an express service for a small fee. Right now, the startup accepts orders through a website and has plans to develop mobile apps for both Android and iOS.


6. Livaza

If you’re looking for run-of-the-mill chairs and tables, you won’t find them at Livaza.

On top of selling high-end products at an affordable price, this furniture e-commerce site also brings to life furniture designs submitted by young designers and offers them royalties when their creations go into production.

Livaza, coined from the words "living plaza," has raised a round of seed funding this year and plans to use it to drive organizational and tech improvements, as well as product development on the whole.


7. ShopBack

If you’re a bargain shopper constantly on the hunt for discounts and promotions, you should be familiar with ShopBack. Southeast Asia’s largest and fastest growing online loyalty platform, the company rewards users up to 30 percent cash back when they shop online at any one of 300 partner merchants. It covers a wide range of shopping categories from fashion to electronics. Asos, Expedia, Rakuten, and Olympus are just some of the brands that have signed up.

ShopBack acts as an affiliate marketer for its merchants and takes a cut for every sale it generates on the various e-commerce sites. It then translates some of these earnings back to shoppers. The cashback value depends on the agreement made between a specific retailer and ShopBack, and ranges between 2 to 12 percent of shopping expenditure.

The startup received a funding round of $600,000 earlier this year.

Meet these online startups offline

If you want to meet some of these e-commerce companies offline, get your passes to Tech in Asia Jakarta 2015 today. All passes are now going at a 15 percent discount (code: tiajkt15) until October 25 so act fast!

Looking to join Bootstrap Alley? You’re in luck — we still have some available spots. The deadline to apply has been extended until October 21.

We are looking for exciting startups with a working prototype, and less than $1.5 million in external funds raised. Once your application is approved, all you have to pay for is your conference pass — your booth comes at no additional cost.

After that’s done, get your booth ready for Indonesia’s ultimate tech conference on November 11 and 12!