Trusted Identity Verification – Authenteq is Here!

Authenteq, the Icelandic startup, was selected by CTIA Innovation Council Investor Advisors as one of the five most forward-thinking, innovative companies worldwide in the category of identity management.

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Trusted. Authentic. Identity. These words describe the Icelandic startup Authenteq. Their great vision and innovative technology, that secures interaction between users of the sharing economy and eliminates possible deception, earned them a place as one of the CTIA Startup Lab Finalists 2015.

"We are very proud to be acknowledged as one of the most innovative seed-stage companies in mobile technology and it is a great opportunity for us to connect with the Council’s mobile industry leaders," says Kari Thor Runarsson, CEO and founder of Authenteq.

Authenteq — Automatic Identity Verification

Authenteq is a networked automatic identity verification platform. They want to promote the use of trusted identity online. With an Authenteq ID, marketplaces increase trust and transparency in communications and transactions between users. They point out that it is not always a matter of knowing the person on the other side of the transaction, but trusting them.

"We are pioneering ways to use a trusted identity online to increase the trust and transparency between people when interacting online. We don’t think it’s acceptable that people can do whatever they want when online and hide behind anonymity when it comes to P2P interactions," says Kari Thor Runarsson.

Authenteq works on just about any type of marketplace, website or online community and can be installed either with APIs or by using their plugin. One of the co-founders has experience in developing electronic IDs for governments, and it is that kind of high quality Authenteq wants to provide to regular people and companies. By connecting the online and offline versions of identity verification, Authenteq creates an identity that can be used on many different websites. They ensure that the person that signs up for the ID is actually the person signing up. This is done by adding multiple elements of identity to each person’s Authenteq ID.

Digital Identity
Digital identity. Photo: From file

Authenteq emphasises that all the data that is provided during the verification process is not saved directly, but encrypted and cannot be reversed engineered. This is done because people don’t like the idea of someone having access to their personal information.

Travel frustrations kick-started the idea

18 months ago Kari was travelling and rented a car. When he wanted to return the car to get his security deposit it was a very long process, because they didn’t believe the photo on his ID was a match to the real person. Kari got the deposit back after a long time. The frustration over the time consuming process and the doubt he was facing, kick-started the idea behind Authenteq.

Challenges occur daily

As a startup you encounter challenges everyday, but it isn’t always product and service development that lead to the most stress. One of the biggest challenges Authenteq faces is funding. They don’t have a product yet, and therefore they need to make the investors believe in their vision. They have 60 seconds to position themselves and convince the investors that their idea is the best. During the past 18 months, Authenteq has received 180,000 dollars in feed money and currently they are looking for a larger feed round.

Who is Authenteq?

Authenteq consists of three men, who are very passionate about the startup world.

Kari Thor Runarsson, CEO and Co-founder, has a Master’s in Marketing. He has always been very tech focused. In 2008, during the financial collapse, he lost his job, which woke up his passion for entrepreneurship. He wanted to become his own boss. Together with a programmer, he started with his own idea. After some time getting to know the startup scene, he and another startup merged together and created CLARA. It became the first startup in Iceland after the financial crisis and gave hope to the Icelandic startup scene.

Kari Thor Runarsson
Kari Thor Runarsson (Right). Photo: From file

Runar Karlsson, CSO and Co-funder, has decades of experience in IT security and ID implementation in two countries and makes sure that Authenteq’s products are living up to international standards.

Johann Sigurdsson, CTO and Co-founder, makes all of their hard work become a reality and is right now working on getting Authenteq ready for launch.

Together Kari, Runar and Johann have started Authenteq and with a mutual passion they are working hard to make the company a success.

Las Vegas was a huge honor

Being picked as a part of the CTIA Startup Lab Finalists 2015 gave Authenteq the chance to go to Las Vegas and pitch their idea on stage.

"The companies that were selected in the final in our group, were all further along in the life-cycle then us, some with $13M and $18M in investments. So it was a huge honour for us, such a small startup with a product still in development to be selected. But I think it also shows the potential of what we are building."

After Authenteq pitched their idea they received feedback and got the chance to meet with potential investors. They talked to a number of industry (mobile tech) related people, such as the CEO of Electronic Transactions Association. They also met high-level executives, such as the VP of Innovation at Samsung, Apple, Facebook, AT&T as well as some VC meetings.

The entire trip was a huge honour. Authenteq saw it as an opportunity to create a larger network and opening doors. Kari points out that one thing he noticed was the huge difference between the US and the European Startup Scene. The questions they received were very different than the ones they received in Europe and it opened an entirely new way of thinking to them.

Authenteq is still in development and is only a few weeks away from launch. This Icelandic startup is a new strong competitor to the startup environment.